Ubisoft connect wrap up11/7/2023 Each graphic was generated via an API call pulling over two dozen images that were then rapidly stitched together into a single JPEG users could download in one click. Fortunately, crafting these millions of infographics didn’t take weeks of tedious design work. The infographic had an even wider initial audience than the videos: They were personalized for 100 million gamers. Facebook and Twitter infographic share rates were 5 times the industry benchmark. Essentially, it provided another way for players to share their wrap-up on social media - a top goal for this campaign. The infographic follows the narrative of the video, highlighting stats and achievements unique to each gamer. Here’s a small segment of one of the infographics, but you can download the full personalized infographic to see more. As part of the Ubisoft Connect Wrap-Up campaign, we created a high resolution infographic drawn from video stills to summarize the user’s game play. Using Personalized Video to create viral, shareable social media content is nothing new for Idomoo, but there was a first for us here. “Thanks to Idomoo’s user-friendly technology platform and dashboard, we were able to drag and drop our Ubisoft creative and start this personalized video campaign in days,” said Morgane Roncin, Biborg account director and partner. But it was still easy for creative agency Biborg to manage all of it in one place using Idomoo’s Personalized Video Platform. “This wrap-up video, powered by Idomoo’s technology, was a great gift to celebrate our community and their engagement with Ubisoft games throughout the years!”Īlong with cinematic quality, each video sequence featured an extraordinary variety of creative material, from game scenes to custom sound effects tracks. “Idomoo’s technology has enabled us to achieve a high level of personalization with real-time rendering and cinematic quality,” Loraud said. As they shared their personalized wrap-up videos on social media, they thanked Ubisoft for the memories and friends made, said Marianne Loraud, Ubisoft’s group manager of Online Services and Loyalty. The response from players was overwhelming. Videos for a select group of professional gamers and streamers even included a special thank-you from game creators.Īnd with Idomoo’s purpose-built rendering engine, each user generated their Personalized Video in real time with the click of a button. The Personalized Videos covered more than 30 games in 11 languages for nearly 5 million gamers. Personalized Videos for 5 Million Players Campaign performance exceeded key industry benchmarks across the board. But it also highlighted personal details designed to inspire - the number of friends made on Uplay, a player’s top three favorite games, and who they became through those games: visionaries, warriors, hackers, heroes.Īnd players loved it. Personalization included core stats like hours played, date joined and XP earned. Ubisoft shared it across their channels, including email, web, social and the Ubisoft Connect app. Partnering with Ubisoft and their creative agency, Biborg, we launched the Ubisoft Connect Wrap-Up campaign.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |